Gourmet Shop

Rebrand

This prospective rebrand addresses The Gourmet Shop, a locally owned café, market, and wine and cheese shop. Located in Five Points in Columbia, SC. A favorite brunch spot for all locals, The Gourmet Shop is well known but lacks a strong brand identity. 

To create an identifiable logo I took inspiration from their recognizable blue and white awnings, and classy but comfortable atmosphere. All aspects of their business are encapsulated with a simple but memorable logo. The versatility of the identity system is shown with mockups of a paper menu, product advertisement, and to go cup.